3 Key Differences between Home Selling and Land Sales in Brisbane
Selling a Brisbane house can be a challenge, and selling land in the locale even more so. Many people believe that both are pretty much the same, but they’re not. In fact, the differences are so vast that the agents that handle them are called differently—a real estate agent is what you’d call a professional home seller, and a land specialist is the name for those who deal with the selling of land. Here are other key differences between the two real estate fields:
Homebuyers are very different from land buyers
Both of these buyer types have very different perspectives and needs. Homebuyers usually want to buy a property that’s move in ready, complete with all the necessary accoutrements and fixtures. Land buyers on the other hand, are looking for a property that they can customize to fit their needs.
Land selling involves a different set of marketing skills
A home has many features that a real estate agent can use to lure in buyers. There’s the façade, a romantic fireplace, a granite top counter in the kitchen, etc. When a real estate agent holds an open house, he can walk a potential buyer through all of the home’s greatest selling points. When a land specialist takes a prospective buyer to his property, all they’re going to see is a vacant lot or land for sale. Thus, a land specialist will need to look ‘beyond’ his property to make it sellable.
The land market isn’t as briskly-paced as the home market
Put simply, there are fewer land buyers than there are homebuyers, and because of this, the land market moves at a much slower pace than the home market. Vacant land generally takes longer to sell than a house, so land specialists need to be more patient with their properties.
Do you have land that you want to sell?
If you own a vacant lot or land, working with a knowledgeable professional always helps to sell your property to the right buyer at the right price. There are many benefits to having a Brisbane land sales professional such as those at Lion Land Marketing on your side. Get to know these benefits when you schedule a consultation to discuss the possibility of selling your property.
Sources:
(Selling Land – Frequently Asked Questions, UKLandDirectory.org.uk)
(PROPERTY DEVELOPMENT GUIDE PART 5 – FINANCING YOUR PROJECT, PropertyUpdate.com.au)
